In the vacation rental industry, online brand reputation gets a lot of attention. At just about every conference, committee meeting or industry event the subject dominates conversations. Talk centers around a key ingredient for establishing a solid reputation and presence, the demonstration of the company’s competence or skill in the online community.
That starts not just with a quality rental website, but with a user journey that leaves the lasting impression of professionalism.
As the vacation rental industry continues to evolve, property management companies like Villas et Riad du Maroc strive daily to make a big impact on prospects and returning guests. For the niche property management player that exclusively rents in Marrakech, Agadir and Casablanca, its user experience is leaving a mark.
Morocco has become a popular destination for travelers. Overlooking the Mediterranean Sea to the north and Atlantic Ocean to the west with a population of 33 million, the country offers plenty of vacation destinations. Along with agriculture, textiles and phosphates, tourism is among the major resources of the Moroccan economy.
Relying on automation keep in pace with the industry
In order to compete, Villas et Riad du Maroc must have a seamless, end-to-end platform that supports automation.
Pajot said the vacation rental company chose Kigo because the all-in-one vacation rental software “moves in a world that moves constantly.”
As searchers peruse all the accommodations Villas et Riad du Maroc has to offer, they are seeing that the property management company has blossomed into a meaningful source for a great vacation experience from check-in to check-out, says CEO Frank Pajot. Also, property owners know they are in good hands because their properties are elegantly listed and booking them is hassle-free.
“What Kigo mainly brings me is saved time and efficiency, as well as professionalism for both owners and travelers who realize that, indeed, Villas et Riad du Maroc is a structured and well-organized company,” Pajot said.
Developing a solid online presence
Kigo's vacation rental software lends credibility to the company's online reputation. And by being automated it saves staff time so they can focus more on filling nights in the villas and riads being offered in picturesque Morocco.
"That's really a very big plus," Pajot said. "We need to have automated things, and having an automated solution was really a determining factor for our choice (of Kigo)."
Celebrating increased reservations and improved business processes
Every morning at the Villas and Riads of Morocco is special. The first order of business for staff is to log into Kigo Marketplace and see what the night before has rendered for the vacation rental company. That's when many travelers make a reservation for their next vacation and Villas et Riad du Maroc sees a spike in accommodations requests.
"So, it's the good news of the morning," Pajot said. "In fact, Kigo is a really good friend, since every morning, I take a look at how many bookings we had."
In addition to supporting reservations, Kigo allows properties to screen vacation rental guests and process payments seamlessly. KigoPay automatically allows guests to book properties directly from Villas et Riad du Maroc’s website through secure PCI-compliant payment integration. Its guest screening technology ensures that every booking is secure for vacation rental guests and the vacation rental company.