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Discover How to Get Better Results from your Channel Marketing

Recorded May 30 2019 at 09:00 CST | UTC/GMT -6

Your channel partners are unique right? Your marketing should be too. It's time to adapt your marketing strategy according to the specific channel partners you use to promote your properties, in line with compliance and accounting. Stop just syndicating your properties and start building unique ad strategies.

Learn how to take total command of your marketing strategy anywhere your listings appear with a streamlined, centralized system, so you can reach your utmost potential while reducing channel fees/management costs.

Join Kigo® Vice President of Operations Hannah Lau and Matt Willis, Kigo Vice President, Product Development, for a dynamic webcast with best practices for making the most of your partner channels.

Topics include:

  • Why creating a more customized strategy can lead to better results
  • How to customize all property content, photos, amenities, length of stay and rates based on the channel partner profile
  • Best practices for keeping rental rates competitive across portals
  • Tips to maximize exposure and success on meaningful channels

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Your channel partners are unique right? Your marketing should be too. It's time to adapt your marketing strategy according to the specific channel partners you use to promote your properties, in line with compliance and accounting. Stop just syndicating your properties and start building unique ad strategies.
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Featuring:

Matt Willis

Matt Willis serves as Vice President of Product Development for Kigo, the trusted global platform for vacation rental managers and a division of RealPage, Inc. He joined RealPage in 2015 through acquisition of VRX, one of the two core platforms for Kigo. A serial entrepreneur, Willis has been in startups for over 17 years. He has focused heavily on the short-term stay industry for the last 5 years as both a product engineer and an investor. He is the original creator of Kigo Revenue Manager, which he created as co-founder of RateCoaster (acquired by RealPage in 2014). His former startup, MostLikely, was focused on real estate predictive analytics and sold to Porch.com in 2014.

Hannah Lau

Hannah Lau is the Vice President of Operations for Kigo, the trusted global platform for vacation rental managers and a division of RealPage, Inc. In her role, she oversees product development and strategic vision for Kigo products. Prior to this role, Hannah served as Kigo's VP of Product Management where she oversaw product development and strategic vision for Kigo products. Hannah has also served as Senior Product Manager for RealPage's Contact Center solution, where she managed the complete product lifecycle. Hannah consistently strives for excellence in all aspects of her career and is a proven thought leader in the space.